
Gabriel Vasconcelos
Founder · Strategy and mediaLooks at the business, its audience and its results to guide strategy and the distribution of communication.
Zagaia began on the other side of the table: trying to attract customers, sell and grow a business in Parintins, in the Brazilian Amazon.
Discover our storyAt 18, Gabriel Vasconcelos ran a burger shop in Parintins. That is where he began studying marketing and testing ways to bring more customers into his own business.
Raissa was with him from the days of the stand. In 2019, they began bringing those lessons to other companies. During the pandemic, communication became the center of their work and paved the way for what is now Zagaia.

Having to make our own business work changed the way we approach every project. Before proposing an idea, we seek to understand what is at stake for the company.


Gabriel and Raissa lead Zagaia alongside the professionals selected for each project. Strategy, creative work and media work together, with the founders close to both the decisions and every client relationship.

Looks at the business, its audience and its results to guide strategy and the distribution of communication.

Turns brand direction into ideas, language and content with a distinct identity.