zagaia

Before the agency,
there was the business.

Zagaia began on the other side of the table: trying to attract customers, sell and grow a business in Parintins, in the Brazilian Amazon.

Discover our story
Parintins, Amazonas · 2019
01

Marketing learned behind the counter.

At 18, Gabriel Vasconcelos ran a burger shop in Parintins. That is where he began studying marketing and testing ways to bring more customers into his own business.

Raissa was with him from the days of the stand. In 2019, they began bringing those lessons to other companies. During the pandemic, communication became the center of their work and paved the way for what is now Zagaia.

The burger stand in Parintins where it all began. Photo: A Crítica.
The burger stand in Parintins where it all began. Photo: A Crítica.

What came before is still with us.

Having to make our own business work changed the way we approach every project. Before proposing an idea, we seek to understand what is at stake for the company.

Gabriel serving customers at the burger shop in Parintins.
01Gabriel serving customers at the burger shop in Parintins.
Raissa, part of this story from the beginning.
02Raissa, part of this story from the beginning.

Two journeys, one direction.

Gabriel and Raissa lead Zagaia alongside the professionals selected for each project. Strategy, creative work and media work together, with the founders close to both the decisions and every client relationship.

Gabriel Vasconcelos
Autazes AM · São Paulo SP

Gabriel Vasconcelos

Founder · Strategy and media

Looks at the business, its audience and its results to guide strategy and the distribution of communication.

Raissa Santos
Parintins AM · São Paulo SP

Raissa Santos

Co-founder · Creative and content

Turns brand direction into ideas, language and content with a distinct identity.

02

Every meaningful presence starts with a conversation.

Talk to Zagaia