Strategic direction
Before we create, we define what the brand needs its audience to perceive.
For brands that are hard to ignore.
See our workZagaia starts with what needs to be perceived, not with the format. We create communication that holds attention and use media to take it further.
Every choice points in the same direction: making the brand more desirable.
Before we create, we define what the brand needs its audience to perceive.
A central idea guides campaigns, assets and content while keeping the brand’s voice intact.
We choose the right channels and investment to give the work reach and make it work for the business.
05 selected projects
From websites to campaigns, every project called for a different answer. In all of them, strategy and execution worked together to move the business forward.
01 PPX
02 Rico Logistics
03 Empório do Mármore
04 First 4 U
05 Pietra V Zagaia is led by Gabriel Vasconcelos and Raissa Santos. Two journeys that began in the Brazilian Amazon and now meet in São Paulo to create communication with direction and presence.
Discover our story