Blog
Notes from people who operate
Marketing, websites, and AI from the people who do the work. No jargon, no formula, no promises.
What does it cost to win a customer? How to calculate your CAC
CAC is the number that decides whether your marketing turns a profit or a loss. Here's how to calculate it, what it reveals about your business, and what figure is acceptable in your case.
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Websites
Why your website doesn't sell (and what to fix first)
A beautiful site that brings no customers is just an expense. Here are the most common reasons a website fails to convert, and the right order to fix each one.
Paid traffic
Google Ads or Meta Ads: where to start investing
The choice between Google and Meta isn't about which one is better. It's about where your customer is right now. Here's the difference, and where to put your budget first.
