GEO
Your customer asks AI
before deciding
Generative Engine Optimization: prepare your business to be the source models find, understand and cite when someone asks about what you sell
Search moved.
Most did not notice
- 01
The question no longer goes only to Google
Part of buying decisions now start in a chat with ChatGPT, Gemini or Perplexity and end on a short list of names. Whoever is not on it never entered the race.
- 02
The answer happens before the click
The AI Overview resolves the question right on the search screen. Whoever is cited as a source stays in the decision. Whoever is not holds a position no one reaches.
- 03
Content a model has no way to cite
A model cites what it can read, understand and verify. Vague text, with no structure, no data and no authorship, supports no answer.
How it works
Attract, convert
and scale
Attract on the right layer
A survey of the questions your customer asks AI, what the models answer today and where they pull the information from. The work starts from that read, not from assumption.
Convert whoever arrives from the answer
Someone coming from an AI citation arrives with the decision advanced and in a hurry. The site confirms in seconds what the model claimed, and Arya greets them at that moment.
Scale presence and authority
Measuring where your brand is cited, in which questions and next to whom. What generates citations gets more content and reinforcement. What does not falls in line.
Scope
What is included
- A map of the questions that lead to your product
- A read of what AI answers today about your market
- Content structured to be read and cited by models
- Structured data and brand consistency across the web
- Presence in the sources the models consult
- Monitoring of mentions and citations in AI
Technology
AI recommends. Arya answers
Being cited only turns into revenue when whoever arrives finds someone to talk to. They come with the decision advanced and do not wait. Arya answers the moment they visit, handles the last question and carries the conversation forward, included with sites built by Zagaia.
Meet AryaStraight
answers
Can you guarantee ChatGPT will recommend me?
No. No one controls what a model answers. What we build is the condition to be the source it finds, understands and has reason to cite, and that is what the work is about.
What is the difference between GEO and SEO?
SEO competes for a list of links. GEO competes for the content of an answer that is already written. Much of the base serves both, but the criteria change: instead of position, what counts is being read, understood and cited.
Is it too early for this?
It is early enough to cost little and late enough to ignore at your peril. Search behavior has already changed, and the authority models recognize is built by accumulation, from whenever you start.
Do I need to do SEO first?
They are not separate stages. Much of what makes a site citable by AI is the same base Google already asks for. Both are handled in the same work when it makes sense, and you will hear when it does not.
Start with what
AI already sees of you
Arya analyzes your website and points out what keeps your brand from being the source models cite, no sign-up and no commitment
